Hey ladies! I’m Amy Wimmers -- wife, mother, fitness enthusiast, and creator of THE ASH. 

Growing up I was shy and self-conscious. I cared entirely too much about what other people thought of me. I constantly compare myself to other girls around me. I struggled with confidence and comparison the majority of my life… Never really feeling beautiful.

Everything changed after having my own beautiful daughter Andi. For the first time in my life, I started to desire and pursue a healthy lifestyle. I started to enjoy fitness, planning and carving out time to workout daily. I had no idea how much this would change my life.

By prioritizing the time to invest in myself, care for myself and improve my overall health and fitness, I literally transformed my entire life for the better. Now, not only could I better care for myself and my family, but for the first time, I felt the confidence to conquer all areas of my life.

Fitness changed my life. I believe that by caring for myself through a healthy lifestyle and fitness, I was able to build the self-confidence I lacked for the majority of my life….the self-confidence I want to instill in my daughter and in future generations of women.

When you wear THE ASH (our clothes/collection), I want you to feel confident.

I want you to feel unstoppable.

I want you to feel...



& Strong.

Because you are. 

Noone is YOU - and that is your superpower. 

I want ALL women to feel amazing about themselves, both inside & out!

I created THE ASH to inspire you, to motivate you, to encourage you to be you, the fullest, happiest, best you.

I want YOU to fall in love with YOU, and share that love and inspiration with the world.